Marketing (MGMK 251)
Term: 2023-2024 Academic Year Fall
The best way for students to reach me is via email.
Mon, 12:00 AM - 12:01 AM (8/21/2023 - 12/17/2023) Location: ONL MNEO
Marketing is essential to the operation of any business firm or public service organization. The successful enterprise in today's changing and competitive world is increasingly characterized by its understanding of the many facets of marketing and by its ability to deliver goods and services to the market more efficiently than its competitors. This course is designed to introduce students to the basic concepts, practices, and techniques of marketing. KRSN: BUS1030 Principles of Marketing